Aston Martin has released a new promotional video for the Cygnet city car, where the CEO and Design Director talk about what makes this new Aston Martin so special.

Based on the Toyota iQ it is owner-customized just like the rest of the company’s products, meaning buyers can choose from a very wide range of interior materials and colours.

In the video below you can even hear CEO Dr. Ulrich Bez say that he would prefer the Cygnet over DBS for business trips in London. Looks like he has been driving the DBS for way too long.

The Cygnet will go on sale next year and one of the main reasons behind this small city car are new corporate average fuel economy standards. The current Aston Martin range isn’t very fuel efficient so the Cygnet should improve the overall number quite a bit.


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